DEVK is one of the top 20 insurers in Germany. Today around four million customers with over 14 million risks in all lines of business are placing their trust in the company. With more than 1,200 branch offi ces, DEVK has achieved customer proximity and thus high levels of loyalty.
DEVK wants to get in touch with potential customers and increase the number of touch points with its existing clients. By analysing their driving style, low-risk behaviour in road traffi c shall be recognised and rewarded. The collected telematics data are intended to provide the basis for a new car insurance tariff.
With the „Fahr clever!“ app, users will collect points for distraction-free driving, i.e. not using the phone behind the wheel. Further points are awarded for appropriate speed and a progressive driving style. They can then be redeemed for charitable causes, complimentary products, raffles and discounts with partners. A Bosch telematics hardware makes it possible to differentiate between DEVK customers and regular users. The former receive more points and additional rewards.
- Driving-style analytics via smartphone app
- Bosch telematics plug integration via Bluetooth
- Dual-rewards management (users, DEVK customers)
- Advanced telematics data analytics
- Dolphin Mobile SDK
- Dolphin UX/UI
- Dolphin Reward Program
- Dolphin EBI
DEVK Deutsche Eisenbahn Versicherung
Sach- und HUK-Versicherungsverein a.G.
Betriebliche Sozialeinrichtung der Deutschen Bahn
Riehler Straße 190
50735 Köln, Deutschland